1. All firms registered with The Property Ombudsman (TPO) scheme must acknowledge and cater for the needs of vulnerable consumers. These obligations are set out in the Codes of Practice and the Membership Obligation documents. In summary:
• You must offer equal treatment of professional service that is consistent with fairness, integrity and best practice to any person, regardless of their race, religious belief, gender, sexuality, age, disability or nationality.
• You must not be involved in any plan or arrangement to discriminate against a person or people because of their race, religion, gender, sexuality, age, disability or nationality.
• You must offer suitable advice to meet the consumer's aims and needs.
• Registered firms are expected to have in place satisfactory provisions for attending to the needs of vulnerable consumers.

These guidelines are aimed at helping you to fulfil these obligations.

General Principles
2. For the purpose of this guidance note, vulnerability includes anything that may have an impact on a person’s ability to make a sound decision, for example:
• Unfamiliarity with or difficulty in understanding the property buying, selling, letting or auction processes.
• Physical and/or mental health disabilities (see Useful Information).
• Language barriers.
3. You have an obligation to ensure that each individual is given all the relevant information and assistance needed to make an informed decision in the circumstances.

What You Must Do
4. It is your responsibility to ensure that your staff understand their obligations in this area and that the necessary arrangements are made to provide the vulnerable consumer with the appropriate advice and assistance suitable to their needs.
5. You should not make assumptions about the degree of knowledge that a consumer has. Be prepared to explain what you will do and what other agencies will do (e.g. solicitor, surveyor, financial advisor, mortgage lender). This is specially important with, but not exclusive to, first time buyers, sellers, landlords and tenants.
TPO’s consumer guidance leaflets are available on the website to assist you in these circumstances.
6. If the consumer declares a vulnerability or it is obvious that the consumer has a vulnerability (e.g. blindness) you must consider the possible effect of that vulnerability on the proposed transaction.
7. If no vulnerability is declared by the consumer, but it becomes apparent that there may be a vulnerability, you should seek clarification from that consumer and/or their representative.
Assessing a potential vulnerability is, of course, a sensitive matter and must be treated as such. Enquiries must be of a nature that are considerate, unlikely to offend and can in no way be interpreted as discriminatory.
8. If you are advised of or perceive there to be a vulnerability, further information should be sought from the appropriate organisation specializing in that vulnerability. Take the consumer’s specific needs into account in any information or guidance you give them, particularly if any decision they make is based solely on that information or advice.
9. The consumer should always be encouraged to seek legal advice on any decision that may have legal connotations, regardless of any vulnerability.

Key Points
• Is there any indication that the consumer has physical, mental health and/or language difficulties?
• Is it apparent that the consumer is either unfamiliar or is having difficulty understanding the transaction?
• If you have answered yes to either of the previous questions, have you taken this into account and provided the consumer with the appropriate information and advice?
• Are you able to demonstrate that you have complied with these requirements in respect of all consumers?

Useful Information provides a comprehensive contacts list of organisations that offer advice and information on specific mental health issues. The DirectGov website also provides information as well as a link to the Disability Discrimination Act which covers the provision of goods and services. is run by disabled people and provides links to local and national support and advice groups.

This information sheet is from:
The Property Ombudsman, Milford House, 43-55 Milford Street, Salisbury, Wiltshire SP1 2BP
Consumer Enquiries Tel: 01722 333 306 Fax: 01722 332 296